Welcome
A message from the Executive Director of Kappa Alpha Psi Fraternity, Inc. for Brothers, Vendors to this publication.
John F. Burrell, ATC
Executive Director
The Kappa Alpha Psi® image is more than just the Greek letters KAΨ and our commitment to Achievement through ΦNΠ. The Kappa Alpha Psi® brand is not only who we are as an organization but also who we want to be as leaders and how we are perceived by the world—all at the same time.
The Founders of our fraternity exercised great care and reasoning in the development of our image and subsequent leaders have built upon this foundation. Our reputation is the intangible yet valuable assets we possess and it should always be managed carefully and our name and brand used appropriately.
The Kappa “brand” is experienced every time our fraternity engages on the college/university campus and in the greater community and world. With the interaction with a student, professor, university administrator, prospect, a local business, church or organization, our brand must be consistent and positive. Whether the person sees the brand in official communication, on a website or social media, in person or during a community service event, each encounter is an opportunity to make an impression that is not only long-lasting but positive. The Kappa Alpha Psi® brand and communications should always be a reflection of our “Achievements in every field of human endeavor.”
The purpose of brand guidelines is to ensure that everyone responsible for communicating on behalf of Kappa Alpha Psi® is consistent in the usage of marks and words that represent our organization. The appropriate and proper repetition of our brand elements allows people to know they are receiving official Kappa communications. Our brand materials are also designed to best represent the values and legacy of our organization when used properly. The misuse of our name and likeness in a way that is inconsistent with brand guidelines erodes the power of our brand and its impact. Therefore, always refer to the brand guidelines when communicating to all audiences, even internally.
The official brand identity for Kappa Alpha Psi® has been developed since the founding of the fraternity. There have been some refinements to usage to be applicable to today’s mediums and standards. While the guidelines cover most situations, there may be times when further clarification is required. In those cases, always contact International Headquarters for the proper way to represent our brand.
John F. Burrell, Executive Director
Guide Right encompasses many of our youth oriented programs such as mentoring, college preparatory programs, and tutoring. However, the Flagship Initiative of the Guide Right Service Program is the Kappa Leadership Development League (Kappa League). Guide Right is a program of the educational and occupational guidance of youth, primarily inspirational and informative in character. The purposes of the Guide Right Service Program is to place the training experience and friendly interest of successful men at the disposal of youth needing inspiration and counsel regarding their choice of a life’s career, and to arouse the interest of the entire community in the problems of youth as they seek to realize lives of usefulness.
Kappa League is a subset of the Guide Right, our National Service Initiative. Kappa League is a program for the educational, occupational and social guidance of male students in grades 6th-12th.
The Achievement Academy is designed to enhance the social, professional, and leadership experiences of the collegiate members in the Fraternity. The vehicle by which this is to be accomplished is through the development of vibrant mentoring and coaching opportunities that empower and enhance their agency. Our central foci are to ensure retention and graduation of our members while fostering an understanding of the steps necessary that lead to advanced degree opportunities and successful transition toward their career paths.
The Kappa Alpha Psi Foundation, Incorporated exists as the philanthropic arm of Kappa Alpha Psi Fraternity, Incorporated. The VISION of the Kappa Alpha Psi Foundation: To become the premier Greek letter Foundation in its resources and services to the community. The MISSION of the Kappa Alpha Psi Foundation: To provide support for Kappa Alpha Psi Fraternity, Incorporated members and others in service to communities with particular emphasis on
African-American communities. The priority purpose of the Foundation is to raise money to award grants for community projects which are intended to enhance the lives and status of the underclass of our society. All grants are restricted to non-profit entities.
The official training program for aspirants to membership in Kappa Alpha Psi.
The purpose of the Senior Kappa Affairs Endowment Fund is to raise funds to provide financial resources to fund increased and sustainable programs and services for senior members of Kappa Alpha Psi Fraternity, Inc.
Kappa Alpha Psi Commission on Military and Veterans Affairs was established with the goal of the Commission to offer programs and
services related to the needs of Veterans. Veterans have made an important contribution to the community by their service in the
Armed Forces of this Nation, and Kappa Alpha Psi is committed to showing its commitment and support for all of its brothers who have served.
The Undergraduate Leadership Institute is a highly structured and intense leadership experience designed to increase undergraduates’ capacity to lead in multiple contexts – in the fraternity, on campus, and/or in their communities.
